M&A

MUFG Corporate Markets, is the world's most experienced provider in the design, implementation and execution of security holder communication campaigns.

In the last quarter century, we have worked on approximately 5,000 corporate actions dealing with proxy solicitation, corporate governance, shareholder activism and M&A. Winning the hearts and minds of shareholders during corporate actions, especially when they are contested, is critical.

Given free-rider risks from passive investors and potential pressure from event-driven investors, reliable intelligence and the effective delivery of key valuation messages often prove essential to completing a deal. Well-designed and targeted campaigns, articulating key messages and benefits to shareholders, will deliver shareholder support. Investor sentiment gauged through the ebb and flow of a corporate action allows boards and their advisers to plan effective communication strategies – strategies that usually involve multi-channelled campaigns, as well as local language call centres reaching out to retail shareholders.